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Tuesday, February 7, 2012

The Significance of Customer Satisfaction Survey


Maintaining good business dealings depends on how your product affects the customers. There are many factors affecting the increase of sales of any business and one of those is customer satisfaction. Talking about customer satisfaction, it is one of the essential elements that every business must take into consideration. A satisfied customer will help the business to grow more as expected. With their word-of-mouth, your product will be made known to others. One positive testimony can really make a difference. You don't need to go as far as advertising and spending lots of money on commercials because your satisfied customers can do it for you. 

So how can you determine that your customer is indeed satisfied with your products?

Conduct a Customer Satisfaction Survey. This survey will help you, being the proprietor, in determining how your product is paring with other competing products. This will also give you room for improvements for any setbacks that the customers may found. Not all surveys bring good results but you should not lose hope. Instead, make this as your barometer in gauging the things that needs to be done in order to improve the quality of your products and eventually be guaranteed with 100% customer satisfaction.

What are those gauging factors that should be determined from your customers? They should be asked how satisfied they are with your products and will they be able to recommend it with other prospect users. Try to include on the list if they have any intention to repurchase the said products. Their answers to these inquiries will give you an idea whether to retain or improve the quality of your products.

Conducting a Customer Satisfaction Survey needs thorough understanding on your customers’ needs. There are many ways that this survey could be done. Mostly, we are familiar with written surveys, however this is not enough considering that many customers now are too busy to glue themselves in putting all their answers on a sheet of paper. This approach cannot guarantee the company of a wholesome and honest feedback. Try to seek professional help in conducting effective and efficient customer satisfaction survey.

Always remember, their feedback means a lot.





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